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Our Brands

Equity Sales & Marketing develops and brings to market consumer and commercial electronic products, under current license of both the DieHard® and Kenmore® brand names. 

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ESM takes pride in bringing together manufacturers, marketers and sales teams to supply wholesale distribution, retail, commercial, government, and residential markets with a wide arrange of life-enhancing products. 

Americans have relied on DieHard to deliver exceptional performance and reliable products for over 50 years. Since its inception, DieHard has been at the forefront of innovation. The core of the brand’s legacy is trusted performance in automotive batteries, which revolutionized the industry.

 

Our DieHard products have been launched with the same brand promise. DieHard & ESM are growing to deliver products that reach new frontiers while still delivering the ultimate performance and dependable power customers have relied on since 1967.

Kenmore represents over 100 years of delivering more in the lives of over 100 million Americans. The brand's dedication and focus on design, meaningful innovation, real-world performance, and style is conveyed in our current product selection under the Kenmore brand name. 

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With the purpose of delivering more to every customer at every price point, we've partnered with Kenmore to provide a wide-range of fans & heaters, with the goal of providing consumers with optimal airflow and temperature control to enhance any space.

Product Porfolio

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